Gone are the times when each social media platform had one thing completely different to supply. Instagram, the photograph sharing app, was fully completely different from Twitter, and so forth and so forth. Now, each app has the identical primary format, providing the identical options, with just a bit sprint of ‘change’ right here and there. From Tales to the brand new TikTok like vertical feed, each social media app has grow to be a group of the identical options. And now, it appears to be like like this phenomena is transcending the social media sphere and coming into different well-liked apps as nicely, as Netflix has confirmed that it’s testing a brand new TikTok like vertical feed to counsel humorous clips to its customers.
The characteristic, which continues to be in testing and was first noticed by Matt Navara, will embody a feed of humorous movies ranging wherever from 15 to 45 seconds. The feed is meant to assist individuals determine on what they need to watch, and is kind of much like the ‘preview’ characteristic that the platform already has.
Netflix’s gone all TikTok-like with ‘Fast Laughs’ characteristic?! pic.twitter.com/T760u8Rea5
— Matt Navarra (@MattNavarra) November 12, 2020
Thus, the brand new “Fast Laughs” characteristic just isn’t directed in the direction of growing engagement or pushing Netflix within the course of a social media platform. As an alternative, it goals to advertise an present idea-helping customers choose what they need to see.
That being stated, I’d be remiss to not point out some very social media-esque options of this new addition to the app. As an illustration, customers will have the ability to ‘react’ to those clips, and ship them to family and friends. These options have been taken instantly from the plethora of social media apps that dominate the market now.
Nonetheless, I digress. The feed will embody quick clips from the “My List” characteristic, and well-liked get up specials or exhibits like Associates. For instance, you would possibly run right into a clip from one among Dave Chappelle’s Netflix specials, proper after you end watching a hilarious scene from the Workplace. The corporate additionally added that it’ll add clips from its present Netflix social channel, “Netflix Is A Joke.”
Whereas it might look like the characteristic is already overwhelmed to dying, but when it could actually work as Reels, it could actually absolutely work as “Fast Laughs.”